More women and girls were able to access these celebratory events in 2023 than ever before given the new weeklong format and the increase in the number of participating countries and venues.
“Growing demand for additional days from host locations prompted us to expand to a weeklong format, resulting in impactful and significant activation on each day this week. Starting on May 30 with the WGD Palooza digital day, and May 31 ringing the opening bell at the NYSE with Acushnet. It is important to have retail engagement and in-store activation from both PGA TOUR Superstore and Golf Town, as well as championship courses around the world hosting events. Having lived in NYC for 10 years, it is thrilling to see WGD and Acushnet billboards running for a few weeks in Times Square as well as Silicon Valley. This support includes our partners, RBC, who are hosting the RBC Canadian Open this week.”
Key highlights of Women’s Golf Day 2023 included:
- WGD Palooza; a specially curated USGA Museum Tour, Instruction from Callaway and Titleist players, an interview with founding members of Project Ukraine and giveaways from WGD partners including The USGA, PGA, R&A, Callaway, Titleist, FootJoy, PGA TOUR Superstore, Imperial, Marco Simone, and Make Golf Your Thing
- NYSE Opening; WGD founder Elisa Gaudet was joined by a delegation including representatives from Acushnet and LPGA player Danielle Kang as Gaudet rang the opening bell at the New York Stock Exchange
- New Countries; Gambia, Greece, Peru, and Zambia joined the WGD community for the first time in 2023 taking the total number of participating countries to 84
- Japan Growth; after running 3 events in 2022, WGD and The Japanese Golf Federation worked in collaboration to grow the number of host locations in Japan from 3 to 139 in under 12 months
- Championship Venues; More than 1,300 locations have hosted the event since 2016 including high profile venues like Marco Simone host of 2023 Ryder Cup, Pinehurst – host of the 2024 US Open, TPC Sawgrass- The PLAYERS Championship, Firestone Country Club – the World Series of Golf, TPC Scottsdale- WM Phoenix Open, Evian Resort- The Amundi Evian Championship in France, Taiheiyo Club Minori Course in Japan, and Aphrodite Hills Golf & Country Club in Cyprus
- PGA TOUR Superstore (PGATSS) – Official Retailer of Women’s Golf Day held instore activation events. PGATSS held events at all stores across the USA, excluding California, on June 3. There were driving contests in the simulators and basic instruction for new golfers as well as a putting contests and the chance to win a Women’s Golf Day branded Callaway Golf Bag.
- Golf Town – Canadian retailer hosted WGD events on June 6 at all 47 locations across Canada.